Shanghai recently hosted the 13th China International Power and Generating Sets Exhibition and FG Wilson was delighted to be one of the exhibitors. For 3 days (8th – 10th April) thousands of visitors flocked to the Shanghai New International Expo Center (SNIEC) – 16,763 of them in fact!
Running annually for over a decade now, this event is obviously very popular with power generation customers. It was an ideal platform for FG Wilson therefore to strengthen the profile of the brand in the domestic Chinese market. The event also provided a valuable opportunity to showcase FG Wilson to prospective distributors in this vast territory.
As Robert Girvan, Territory Sales Manager for Asia Pacific, comments:
“China is the largest individual market for generator sets worldwide. It has an opportunity valued in excess of US $1.4 Bn, and is forecast to continue to grow at rate of 7-8% year on year. To remain a global leader in the genset market, it’s important that we succeed in China. This event has helped us to meet potential customers and business partners – both vital to our plans to grow market share in this country.”
In addition to this exhibition, FG Wilson recently launched a Chinese language website as one of the various online lead generation initiatives to support our efforts to grow the business throughout 2014 and beyond.